Wednesday, December 16, 2020

PLANOLY was founded in 2016 on the belief that social marketing shouldn’t be so complicated.

Inspired by our founder, Brandy’s experience balancing the demands of being a new mom and running her namesake jewelry brand - PLANOLY was built from her need to visually plan and schedule Instagram posts. Back then, she was editing photos during nap times, arranging a ‘fake feed’ in Photoshop, typing captions on Evernote, and then setting alerts to post each photo. (We’re exhausted just thinking about it.)

Brandy’s husband, Andy saw the connection between her social marketing efforts and sales but didn’t understand why something so simple had to be so complicated. That’s when our team of husband and wife co-founders recognized the need to build a tool that would both integrate content scheduling and social strategy, and create more time to live a well-rounded life.

As someone who understands the challenges of building a brand in our digital age, Brandy’s experiences have laid the groundwork for PLANOLY’s ongoing product evolution and commitment to empowering other businesses and brands to share their stories.

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